http://blog.mercury-rac.com/2007/02/01/industries-ripe-for-prediction-markets/ A blog on prediction markets and innovation Fri, 16 Jul 2010 12:34:39 +0000 hourly 1 http://wordpress.org/?v=3.0 http://blog.mercury-rac.com/2007/02/01/industries-ripe-for-prediction-markets/comment-page-1/#comment-2 Midas Oracle .ORG » Blog Archive » ROI of Prediction Markets for Businesses Fri, 02 Feb 2007 11:42:27 +0000 http://blog.mercury-rac.com/2007/02/01/industries-ripe-for-prediction-markets/#comment-2 [...] ROI of Prediction Markets for Businesses Good point, Mister Jed Christiansen: You’ll notice an interesting phenomenon when it comes to early adopters of prediction markets; an inordinate number of pharmaceutical companies are listed. They are the best example of the type of company that needs prediction markets the most: industries where massive research and development costs are spent before any revenue is generated. Pharma’s have a real need to understand which potential drugs and research areas will be successful so they can focus their resources. It’s a similar situation for movie studios, which is why HSX likely has the client list that they do. [...] [...] ROI of Prediction Markets for Businesses Good point, Mister Jed Christiansen: You’ll notice an interesting phenomenon when it comes to early adopters of prediction markets; an inordinate number of pharmaceutical companies are listed. They are the best example of the type of company that needs prediction markets the most: industries where massive research and development costs are spent before any revenue is generated. Pharma’s have a real need to understand which potential drugs and research areas will be successful so they can focus their resources. It’s a similar situation for movie studios, which is why HSX likely has the client list that they do. [...]

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